Chief Design Officer, Principal Product Designer

Product Strategy, Service Analysis

Jun 2017 – Sep 2023 (6 yrs 4 mos)

• ⁍ Exposure to greenfield problems and complex problem-solving around AI ML/CV in the cloud or on-device handheld technology that crossed multiple teams.
• ⁍ Creating and maintaining a service blueprint to map end-to-end journey mapping, user mapping, and failure point analysis.
• ⁍ Aligning product strategy and discovery: value proposition workshop covering cost analysis, offerings, market fit, benefits, and pain points for entire service and product offerings in multiple market segments.
• ⁍ Conducting HCI-based research on real-world human and environmental challenges to mitigate the limitations of technology.
• ⁍ Product Owner to Product Designer: Full spectrum of the product lifecycle from research, concept, prototype, design, handoff, UX Testing, documentation, and partner delivery.
• ⁍ Fall-back solutions for Apple and Android platforms (Metal, Tensorflow), and hardware limitations.
• ⁍ Ownership and creation of product and marketing: pitch deck and keynote creation, design & development of the corporate website, branding, content strategy, customer training, product demos, creating promotional videos, producing and directing multi-day film shoots.

Research and knowledge of chronic disease risk categorization, body circumference & composition, cardiovascular health, range of motion, dermatological conditions, blood analysis (cholesterol, diabetes), and metabolic syndrome.

Industries: Healthcare, Life & Health Insurance, Wellness, Fitness, Apparel

Projects: Biometric Health Assessment, Body Analysis, Cardiovascular Health, Unified Capture Design Language, Body Analysis: Privacy, Body Analysis: Kalman Filtering

Creative Director, UX/UI Designer, Project Lead

Mar 2016 – May 2017 (1 yr 3 mo)

• ⁍ Customer-facing designer, developer, and leadership role that involved creating proposals, pitches, iA, prototypes, dev handoff, QA, and final delivery.
• 
  
• Projects: Travel & Sports Australia, DVG, Singapore Airlines, Juniper, Experience Perth

UX/UI Designer, Front-End Developer

Oct 2015 – Mar 2016 (6 mo)

• ⁍ Designing, developing, and maintaining responsive websites, customer support, content strategy, proposals, QA, and animated banners.

UX/UI Designer, Front-End Developer

Apr 2015 – May 2015 (2 mos)

• ⁍ Designing & developing landing pages, AB-testing.

UX/UI Designer, Front-End Developer

Apr 2015 – May 2015 (2 mos)

• ⁍ EDM portal design and development for publications in the UK & AU markets.

Managing Partner, CTO

Jun 2007 – Apr 2015 (7 yrs 11 mos)

• ⁍ Grew the company from a startup to a successful business with 24 employees.
• ⁍ Projects ranged in size from advanced finance and fapiao management to language translation startups, and general marketing websites.
• ⁍ Created and operated a successful travel marketing company as a sub-brand (twice! QuTravel and Red.Travel).
• ⁍ Managed and trained a team of talented developers and designers.
• ⁍ Tasks varied depending on what needed to be done, utilizing every skill and going beyond what most would regard as a typical CTO and Managing Partner role.
• ⁍ Highly demanding role that required perseverance, motivation, creative thinking, and endless patience.
• ⁍ Developed a deep understanding of Chinese culture and business practices.

TVC Production Editor/Director, Web Designer/Developer

Mar 2005 – Mar 2007 (2 yrs 1 mo)

• ⁍ Created, edited produced, and, directed TVC from stills and video.
• ⁍ Designed and developed websites.
• ⁍ Clients included Harvey World Travel, Hawaiian Airlines, and Captain Cook Cruises.

TVC Production Editor/Director, Web Designer/Developer

Mar 2004 – Mar 2005 (1 yr 1 mo)

• ⁍ Created and edited TVC from stills and video.
• ⁍ Designed and developed websites. 
• ⁍ Adhered to quality standards and creative vision to meet the demanding needs of direct advertising.