Juniper was undergoing organizational restructuring due to shifts in government policy regarding aged care. As part of this transition, investments were made into marketing efforts like a new website, advertising campaigns, and TV commercials to promote their updated brand and offerings.
Role: (multiple) Designer, PM, Front-end Developer
Company: Glide Agency
From pitch to execution, this project was really fun to work on. We created an initial set of designs, then held a rather important boardroom meeting with all the stakeholders. They loved it, but we knew it and had already started production.
Everything was broken down into components and variations of each, suitable for the content, including handheld. The process was based on UX patterns in the components in Bootstrap 4.
We developed a strong strategy. Our targets were the elderly, their parents, and health professionals. Each might be on a different journey, with some already in some form of Aged Care, but also those who are new and dealing with a crisis
After the initial launch, a TV campaign was being run. An important branding alignment was carried out, and the website was updated to match. Seeing it all come together was great, and having influence over both the TV style and scenes was also satisfying.
Aged care as an industry was new to me, so I had to become familiar with both the dark humor of those who work in it, and also on the legislative level.