The Quote Company
A/B Testing, landing pages, and funnel optimization.

A/B Testing, landing pages, and funnel optimization.
A pretty interesting set of work to conceptualizing some improved landing pages and components for use with the lead funnel.
Some of the existing site needed a refresh and the results had to be directly measured in Google Analytics as well as conducting AB testing.
The goal was to educate as well as provide leads at various points in the quotation journey. Criteria was focused on the very basic personas which were just triggers in the quotation cycle.